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Bills Raise Single-Game Ticket Prices

Posted on January 30, 2013 by Patrick Moran

BIlls capThe Buffalo Bills formally announced their 2013 ticket prices on Wednesday morning.  If you have and/or plan on purchasing season tickets, you can get a good deal.

Sort of.

The Bills announced they are lowering the cost of some season tickets, which constitute around 2,500 seats in the 300 level to just $25 per game, down from $37 last season.  The average per game price for a non-premium Bills season ticket in 2013 will be $57.75.

The club also stated that season ticket holders can save up to 50% per game from individual game prices.  Season tickets range from $225 to $720 in regular seating areas, and $1278 (Jim Kelly + Bruce Smith?) to $2790 in club seat areas.

Of course, if you buy season tickets that also means you’re paying for two utterly meaningless preseason games at Ralph Wilson Stadium.

If you’re just looking to buy individual game tickets, the price of poker is going up.  The Bills announced that ticket prices will go up an average of $8.12 per seat with an average non-premium ticket price of $74.51.  Ticket prices for non premium seats now range from $102 to $50 bucks.

The Bills front office makes sure to say that it’s the first increase in ticket prices since 2010 and the team still has one of the lowest ticket prices in the NFL.  That is completely true.  What they fail to release in their statement is the fact this team has now had eight blackouts in three seasons and the number would be in double digits were it not for the marketing/generosity of local businessman Russ Salvatore.

Call me crazy, but a team already struggling to sell tickets—one that’s now missed the playoffs for 13 straight seasons probably shouldn’t be raising the price of tickets to see the on-field product.

To their credit, the Bills are never lost in their marketing strategy and wisely waited until the hoopla of Super Bowl week to officially announce the Toronto series extension Tuesday followed by the increase in single-game tickets this morning.

Ultimately the size of the crowd will come down to how the team is performing.  If Buffalo is in a legitimate playoff race, fans won’t complain about shelling out a few extra bucks for tickets.  If they’re not and that’s certainly been the case in recent years, many fans will be tuning into their radios or scrambling to find underground internet feeds in the second half of the season.

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